Korn/Ferry Unveils New Branding Campaign: 'The Art & Science of Talent'
- Firm Launches Enhanced Corporate Web Site, Showcasing Broad Talent Management Capabilities -
LOS ANGELES, April 10 /PRNewswire-FirstCall/ -- Korn/Ferry International (NYSE: KFY), a premier global provider of talent management solutions, has launched a new global integrated branding campaign that highlights the firm's ability to provide unparalleled quality solutions to its clients' complex talent management challenges. "The Art & Science of Talent" will serve as the overarching theme for the campaign, to be integrated across Korn/Ferry's entire marketing mix, including internal and external communications, client events, sponsorships and thought leadership efforts worldwide. It is also the company's new visual brand identity and is reflected on its redesigned Web site, http://www.kornferry.com.
"The Art & Science of Talent" alludes to Korn/Ferry's unique approach to talent management, combining a time-tested method of understanding the intangibles of leadership (the "art") with research-based, statistically-validated assessment tools and development resources (the "science"). New designs by consultancies Pauffley and DDB Worldwide represent Korn/Ferry's different service offerings and convey its commitment to innovation.
"More and more of our clients are relying on Korn/Ferry as a trusted advisor who can help them engineer an approach to talent that spans the entire employee lifecycle," said Michael Distefano, chief marketing officer of Korn/Ferry. "'The Art & Science of Talent' embodies this evolving perspective on human capital. We believe this campaign is a bold step towards further differentiating Korn/Ferry in the marketplace."
Korn/Ferry has the largest executive recruitment presence in the U.S. and the world, according to the latest rankings released by Kennedy Information, Inc. and Hunt-Scanlon Advisors, two of the industry's leading trade organizations. Last year, Korn/Ferry was selected by the American Brands Council as one of America's Greatest Brands, an honor recognizing the nation's strongest and most trusted business brands. Korn/Ferry was also named by BusinessWeek as one of its Top 100 Hottest Growth Companies for the second consecutive year.
For more information or to view a short video about "The Art & Science of Talent," visit http://www.kornferry.com.
About Korn/Ferry International
Korn/Ferry International, with more than 80 offices in 39 countries, is a premier global provider of talent management solutions. Based in Los Angeles, the firm delivers an array of solutions that help clients to identify, deploy, develop, retain and reward their talent. For more information on the Korn/Ferry International family of companies, visit http://www.kornferry.com.
SOURCE Korn/Ferry International
CONTACT: Stephanie Mitchell of Korn|Ferry International,
Web site: http://www.kornferry.com