Futurestep Survey: Organizational Culture and Employer Brand Are Top Competitive Advantages When Recruiting Talent
Nearly Two-Thirds Say Finding Qualified Candidates Harder than a Year Ago
Nearly two-thirds (61 percent) of respondents say organizational culture is the most important recruiting advantage for global organizations, followed by a leading employer brand at 26 percent. According to the survey, companies focusing on offering “higher salaries” and “promoting quickly” alone may not be as competitive when recruiting talent, with responses at 6 percent and 5 percent respectively.
“Focusing on culture and how that brand is represented in the
marketplace has a critical impact on attracting and retaining the talent
that will drive business success,” said
The survey finds that as the hunt for talent is getting more difficult (61 percent of respondents say it’s harder to find qualified candidates than it was a year ago) there is a strong need for employers to closely evaluate and understand what attracts and motivates the ideal candidates for their company. While salary continues to be the “top negotiation sticking point” at 51 percent, “flexibility” comes in second at 33 percent, followed by “title” at 11 percent and vacation at 4 percent.
“The challenge is for organizations to listen to what employees want from their workplace, such as flexibility, and when possible, find a practical and effective way of delivering,” said Griffiths. “In today’s digital, social and mobile world, it’s easier than ever to enable employees to work when, where and how they want to, as long as they remain productive.”
About the survey:
There were more than 1,000 responses to the global survey, which took
Easier to find qualified job candidates than it was a year ago
Harder to find qualified job candidates than it was a year ago
What is the top negotiating sticking point for new hires?
What's the top thing that gives a company a competitive advantage for hiring the best in the industry?
|Leading Employer Brand||26 percent|
|Higher Salaries||6 percent|
|Organizational Culture||63 percent|
|Reputation for promoting quickly||5 percent|
Do you have an onboarding program in place to help alleviate turnover?
Futurestep is the global industry leader in high-impact recruitment solutions; offering fully customized, flexible services to help organizations meet their talent and recruitment needs.
Our clients turn to us for proven expertise, a global process and infrastructure, proprietary competency models, innovative sourcing and attraction strategies, and a unique approach to measure and optimize business impact.
Tracy Kurschner, 612-309-3957