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Elements of Influence: The Art of Getting Others to Follow Your Lead

July 19, 2011
Develop the Skill that Goes Hand in Hand with Leadership and Success

LOS ANGELES, July 19, 2011 /PRNewswire via COMTEX/ --

Korn/Ferry International (NYSE: KFY), a premier global provider of talent management solutions, today announced the publication of Elements of Influence: The Art of Getting Others to Follow Your Lead (AMACOM; July 19, 2011; $26.00 Hardcover). The book explains how influence works - in business, in everyday life, and in different parts of the world - and how to become better at influencing others, including people in other cultures.

Authored by Terry R. Bacon, scholar in residence of The Korn/Ferry Institute, and noted researcher and thought leader on power and leadership, the book describes how people exercise power and use various techniques to lead and influence others. Based on twenty years of research into power and influence, he identifies the ten ethical influence techniques people most often use, why they work, and how to use them most effectively.

"Influencing effectively requires a great deal of adaptability, perceptiveness, and insight into other people," stressed Mr. Bacon. "Influencing is a skill. It can be learned."

The book ( shares skill-building exercises and examples to teach readers how to use the ten ethical influence techniques and how to choose the right techniques for different situations, people, and cultures. For example, readers will learn what influence technique helped Albert Einstein win the Nobel Prize in physics, and how dictators, despots, autocrats, con artists, and other scoundrels use the dark side of influence to force people to comply with their wishes. The book also details the psychology of interpersonal influence and explains why, if you are observant, people will tell you the influence technique most likely to work for them.

Elements of Influence is available on,, and Korn/Ferry's Lominger store.

About the Author

Terry R. Bacon, Ph.D., has been a thought leader, coach, and consultant to global businesses in leadership, management, and interpersonal skills for more than thirty years. In 1989, he founded Lore International Institute, a widely respected executive development firm later acquired by Korn/Ferry International, where he currently serves as scholar in residence. A highly sought after speaker and prolific writer, he is the author of many books, including Powerful Proposals, What People Want, and The Elements of Power. He lives in Durango, Colorado, and Kamuela, Hawaii.

About The Korn/Ferry Institute

The Korn/Ferry Institute was founded to serve as a premier global voice on a range of talent management and leadership issues. The Institute commissions, originates and publishes groundbreaking research utilizing Korn/Ferry's unparalleled expertise in executive recruitment and talent development combined with its preeminent behavioral research library. The Institute is dedicated to improving the state of global human capital for businesses of all sizes around the world.

About Korn/Ferry International

Korn/Ferry International, with a presence throughout the Americas, Asia Pacific, Europe, the Middle East and Africa, is a premier global provider of talent management solutions. Based in Los Angeles, the firm delivers an array of solutions that help clients to attract, deploy, develop and reward their talent. Visit for more information on the Korn/Ferry International family of companies, and for thought leadership, intellectual property and research.

SOURCE Korn/Ferry International

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